TASK
The e-commerce marketing team tasked the design team to further develop Maidenform's Everyday Luxe collection by designing a variety of emails, website assets; homepage tiles, disruptors and banners.
ROLE
Lead the design for e-commerce assets. I confirmed WCAG compliancy, the featured products, and design upheld marketing strategy and the collection brand guidelines.
Led the design and execution of a cohesive series of marketing emails that visually showcased the new collection. Integrated compelling promotional elements and data-driven design strategies to enhance user engagement, drive consumer traffic, and elevate sales. Ensured brand consistency and visual storytelling across all touchpoints, aligning creative direction with marketing objectives
ASSETS PROVIDED
Emails
Website Assets
EMAILS
Crafted and disseminated a series of strategically designed email campaigns highlighting the launch of the new collection. Each message seamlessly integrated promotional incentives aimed at driving increased consumer engagement, boosting web traffic, and maximizing sales conversions through compelling visual storytelling and targeted messaging
WEBSITE ASSETS
Provided multiple website assets showcasing the new collection to direct consumers to Everyday Luxe collection products.