Cheyanna Weaver - Maidenform M Collection

maidenform m collection

Website & email direction | designer - Sofia Barrios Agraz

Basic undergarments don’t need to look and feel basic.

The Maidenform M collection redefines basic, chic essentials— bras, undies, and shapewear.

ROLE

Steered the creative direction of digital assets from featured products to layout.

Each design asset was crafted to elevate the marketing strategy and express the collection’s brand story with clarity and style.

Website Assets | homepage, banners, & disruptors

Provided multiple website assets showcasing from different areas of the website to direct the consumer to the new

Maidenform M Collection products.

website design & layout - Sofia Barrios Agraz | illustration & animation - cheyanna weaver

EMAILS | PROMOTIONS & PRODUCT HIGHLIGHTS

Provided multiple emails showcasing the new collection while tying promotions for increase consumer traffic and sales.