TASK
The e-commerce marketing team tasked the design team to further develop the Maidenform M Collection by designing a variety of emails, website assets; homepage tiles, disruptors and banners.
ROLE
Directed the design of e-commerce assets, ensuring WCAG compliance and that featured products, visual elements, and overall layout supported the marketing strategy and adhered to brand guidelines for the collection.
Steered the creative direction of e-commerce assets, blending accessibility with impact by ensuring WCAG compliance. Each design element—from featured products to layout—was crafted to elevate the marketing strategy and express the collection’s brand story with clarity and style.
ASSETS PROVIDED
Emails
Website Assets
EMAILS
Provided multiple emails showcasing the new collection while tying promotions for increase consumer traffic and sales
WEBSITE ASSETS
Provided multiple website assets showcasing the new collection to direct consumers to Maidenform M Collection products.