MAIDENFORM T-SHIRT BRA COLLECTION
email direction | designer - Sofia Barrios Agraz
With Maidenform's new Custom Lift T-shirt bra, the brand celebrated self-expression through fashion, emphasizing that with Maidenform, you’re in control. From the adjustable support of Custom Lift to the Full Coverage and Barely There styles, each bra in this collection empowers the wearer's style, providing options for every outfit and occasion. This collection was created to grow awareness, drive consideration and shift perceptions of the brand and t-shirt bras.
ROLE
Steered the creative direction of emails from featured products to layout.
Each design asset was crafted to elevate the marketing strategy and express the collection’s brand story with clarity and style.
EMAILS | PRODUCT HIGHLIGHTS
Provided multiple emails showcasing the new bra and other existing t-shirt bras. while while tying promotions for increase consumer traffic and sales.
Product Highlight | Designer: Sofia Barrios Agraz
Product Highlight | Designer: Sofia Barrios Agraz
Product Highlight | Designer: Sofia Barrios Agraz
Product Highlight | Designer: Sofia Barrios Agraz
Product Highlight w/ Promos | Designer: Sofia Barrios Agraz
